Karinna Shields

How long have you worked in the Recruitment Industry?

I’ve worked in recruitment since 2009, almost two decades. Honestly, I can’t believe it’s been that long. The industry has changed massively… and so has the skin under my eyes since I started, but we move.

What excites you the most about your role at The Recruitment Group in today’s recruitment landscape?

For me, it’s all about the people. I love getting out to our branches, supporting the teams, training, mentoring, and helping them grow. And of course, nothing beats the buzz of winning new contracts and seeing our hard work pay off.

Which of our core values do you resonate with the most, and why?

It’s difficult to choose because they all resonate with me, but if I had to narrow it down: Driven and Accountable.
Being driven is what’s pushed my career forward, and accountability is a genuine superpower. When you hold yourself accountable, you keep your power - you stay in control of your outcomes, both at work and in life.

How do you inspire and motivate your team to produce the best results?

I lead from the front. I believe great leadership is about being willing to get stuck in, work alongside your team, and show them what good looks like. For me, it’s about guiding, supporting, and mentoring. Whether that’s in the office or at home as a mum. Leading by example is everything.

How do you ensure TRG continues to exceed client expectations in such a competitive industry?

We deliver what we say we will...no overselling, no empty promises. We focus on what we’re great at, we execute consistently, and we build trust through results. We’re always asking where we can add more value for our clients, and that mindset turns client relationships into long-term partnerships.

Is there an initiative or project you’ve completed while at the company that you're particularly proud of?

Winning key tenders for TRG has definitely been a highlight, and I’m also incredibly proud to have been shortlisted for Sales Leader of the Year in TheBusinessDesk Leadership Awards 2025. It’s a real honor and a huge career milestone.

What advice would you give to someone aspiring to a leadership role?

Get stuck in. The best leaders truly understand the roles they manage. I’ve worked across every part of recruitment from receptionist, admin, payroll, resourcing, consulting, branch management and now directorship. That experience lets me see the business from every angle and support my teams properly.
If you want to lead well, expose yourself to as many areas of the business as you can. It builds empathy, understanding and real credibility.

What do you like doing in your spare time?

As a mum of two little girls, most of my spare time is spent being “Mummy” and I wouldn’t change it. When I do get a moment to myself, you’ll find me out running with my headphones in. I recently completed the Solihull Half Marathon in aid of Treetops Hospice, which was a big 2025 goal for me.