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Recruitment Roundup #8

Recruitment Roundup: Boosting your social media presence 

In the digital landscape of recruitment and retention, many professionals are adopting innovative social media strategies for 2024.  Therefore, in today’s Recruitment Roundup, we delve deeper into diverse social media approaches featuring insights and pointers.

Showcasing your company culture

In 2024, the spotlight is on unveiling company culture through features like "day in the life" series on LinkedIn and Instagram. This approach, highlighting genuine narratives and transparent views of team experiences, builds not just a talent pool but also a community aligned with organisational values.

Sharing Employee Videos

The 2024 strategy involves employees sharing bite-sized video stories on social media—no scripts or polished productions. This unfiltered glimpse into company culture allows potential candidates to assess their fit before applying.

Check our recent blog on our top 10 interview tips! Packed full of insightful information with guidance from our expert recruitment consultants.

Utilising LinkedIn for Recruitment

We’ve been leveraging our LinkedIn profile which has seen improvements in terms of engagement and post impressions. Our regular posts are being widely received, with better traction and overall improvements from an analytical viewpoint.  We focus on showcasing the company culture, achievements, and open positions directly to a pool of professionals. Targeted content, including employee testimonials, success stories, and insights into the work environment, attracts potential candidates and engages the current team.

Establishing Employee Advocacy Programs

Leveraging executive social media posts is a key advantage in recruitment efforts. Employee-generated content, perceived as more authentic, is a focal point. Establishing broader employee advocacy programs significantly increases the chances of retaining and attracting top talent.

Personalising Storytelling on Social Media

A core strategy for 2024 involves leveraging social media for personalised storytelling. Emphasising authenticity and showcasing the human side of the company fosters a sense of community and attracts individuals who resonate with the brand's values.

As we look to the future of recruitment, these strategies collectively emphasise transparency, authenticity, and community building through the power of social media. The Recruitment Group's exemplary use of LinkedIn demonstrates the effectiveness of regularly posting targeted content to connect with professionals and build a strong online presence. In 2024, it's not just about finding talent; it's about creating meaningful connections that align each organisation.

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